Which step emphasizes achieving visible improvements to build momentum?

Which step emphasizes achieving visible improvements to build momentum?

• A. Generate short-term wins
• B. Empower action
• C. Create urgency
• D. Don't let up

Answer: (A)

Focusing on generating short-term wins means delivering tangible, visible improvements early in a change effort. Those quick, demonstrable successes prove that the initiative is working, boost morale, and build credibility with stakeholders, making it easier to secure support and resources for larger changes. When people can point to a concrete outcome—like a measurable drop in wait times or a faster turnaround—they gain confidence and are more willing to commit to the next steps. This momentum helps sustain effort and reduces skepticism as the project scales. The other steps serve different roles: empowering action removes obstacles so people can implement ideas, creating urgency motivates start-up activity, and not letting up ensures sustained acceleration after initial wins.

Focusing on generating short-term wins means delivering tangible, visible improvements early in a change effort. Those quick, demonstrable successes prove that the initiative is working, boost morale, and build credibility with stakeholders, making it easier to secure support and resources for larger changes. When people can point to a concrete outcome—like a measurable drop in wait times or a faster turnaround—they gain confidence and are more willing to commit to the next steps. This momentum helps sustain effort and reduces skepticism as the project scales. The other steps serve different roles: empowering action removes obstacles so people can implement ideas, creating urgency motivates start-up activity, and not letting up ensures sustained acceleration after initial wins.