Which is one of the eight steps in Kotter's model?

Which is one of the eight steps in Kotter's model?

• A. Get the vision right
• B. Create urgency
• C. Empower action
• D. Communicate for buy-in

Answer: (A)

The main idea being tested is recognizing the step in Kotter's eight-step change model that focuses on defining a clear guiding direction. Getting the vision right points to forming a strategic vision and the initiatives that accompany it. A well-defined vision gives the change effort a concrete goal, aligns actions across all levels, and provides a compelling reason for people to engage. Without this clear vision, efforts can drift, making it hard to coordinate actions or sustain momentum even as you later try to empower people, build urgency, or communicate the plan. While creating urgency, empowering action, and communicating for buy-in are all legitimate parts of Kotter’s framework, the phrase about getting the vision right best captures the step that establishes the destination and plan that all subsequent steps support.

The main idea being tested is recognizing the step in Kotter's eight-step change model that focuses on defining a clear guiding direction. Getting the vision right points to forming a strategic vision and the initiatives that accompany it. A well-defined vision gives the change effort a concrete goal, aligns actions across all levels, and provides a compelling reason for people to engage. Without this clear vision, efforts can drift, making it hard to coordinate actions or sustain momentum even as you later try to empower people, build urgency, or communicate the plan.

While creating urgency, empowering action, and communicating for buy-in are all legitimate parts of Kotter’s framework, the phrase about getting the vision right best captures the step that establishes the destination and plan that all subsequent steps support.