Which is an eight-step action in Kotter's model?

Which is an eight-step action in Kotter's model?

• A. Communicate for buy-in
• B. Generate short-term wins
• C. Don't let up
• D. Make change stick

Answer: (D)

Understanding Kotter's eight-step model helps you see why this option fits best. The final step in Kotter’s sequence is to anchor new approaches in the organization’s culture, making the change stick by weaving it into everyday routines, structures, and incentives. “Make change stick” directly expresses that goal of sustainability, embedding the new ways into how the organization operates. The other phrases relate to earlier parts of the process—communicating the vision, showing short-term wins, or continuing momentum—but they do not name the last, culture-anchoring step as clearly.

Understanding Kotter's eight-step model helps you see why this option fits best. The final step in Kotter’s sequence is to anchor new approaches in the organization’s culture, making the change stick by weaving it into everyday routines, structures, and incentives. “Make change stick” directly expresses that goal of sustainability, embedding the new ways into how the organization operates. The other phrases relate to earlier parts of the process—communicating the vision, showing short-term wins, or continuing momentum—but they do not name the last, culture-anchoring step as clearly.